MISSION & VISION
Mission
Our goal is to provide our trade customers with an unrivalled distribution service, and investments in partners, brands, and technology that will help us reach and provide our knowledge and products to as many customers as possible across the region.
Vision
To be the most well-known and highly respected trade distributor of professional and commercial audio, lighting, and video equipment in the Middle East, as well as to be the first choice in the industry to do things better for our clients.