Audio-Technica is a global company in the audio equipment industry that was founded by Matsushita in 1962. Over the years, Audio-Technica dedicated to designing, manufacturing, marketing, and distributing systematic audio equipment. It was initially known for its state-of-the-art phonograph cartridges, but now it manufactures high-quality microphones, headphones, wireless systems, mixers, and electronic products for the home, travel, and professional world.

Audio-Technica microphones deliver versatile solutions for high-profile sports broadcasts, including the World Cup, the Super Bowl, and the Commonwealth Games, as well as the Summer Games in London (2012), Beijing (2008), Athens (2004), Sydney (2000), and Atlanta (1996), and the Winter Games in Sochi (2014), Vancouver (2010), Torino (2006) and Salt Lake City (2002).